Types of paid content, and how each is labelled
| Type | What it is | How you will see it |
|---|---|---|
| Editorial | Written independently. Most of the site. | No label needed |
| Affiliate | Editorial content containing commission links | Disclosure box at the top of the article |
| Sponsored | An advertiser paid for the placement | “Sponsored” label at the top, in a bordered box, plus a link to this page |
| Display advertising | Ads served by an advertising network | Marked “Advertisement”, in fixed, clearly separated slots |
Rules we apply to advertising
- Ad slots never imitate navigation, download buttons, or editorial content.
- Ads have reserved, fixed dimensions so the page does not move under your finger.
- No interstitials that block content, no autoplay audio or video, no pop-ups over articles.
- Ad density stays low enough that the article remains the main thing on the page.
- We do not accept advertising for schemes promising guaranteed income, “training” required to start earning, unregulated financial products, or anything we would warn readers about editorially.
Sponsored content
Sponsors may suggest a topic. They do not see the draft before publication, do not approve it, and cannot require a positive conclusion. Sponsored articles are held to the same fact-checking standard as everything else, and are labelled permanently — the label is never removed later.
Advertising enquiries
Work with us · [PLACEHOLDER — advertising email]